Make room ladies, there’s a new girl in town and she’s a feisty one.
The proud winner of 17 international awards, Lottie is the fashion doll with a difference. Full of mischief and made to promote a healthy body image, she has been designed to look like a child and doesn’t wear make-up, jewellery or high heels. Instead, she’s all about adventure, the outdoors and the power of the imagination. Now, that’s our kinda gal.
Oh, and forget about fairies and princesses, ‘cause this lil’ miss likes to keep busy with all sorts of hobbies from horse-riding to karate. She’s even working on building her own robot – Stephen Hawking, eat your heart out.
After carrying out 18 months of research working with girls, parents, industry experts and child psychologists, Arklu found three points that resonated strongly:
- Girls being concerned by body image from a young age
- Girls being prematurely sexualised
- Girls missing out on their childhood
And with that in mind, Lottie was born. Breaking down the gender divide and empowering mini madams in a fun and educational manner, she’s even attracted celeb fans including Amanda Holden, Cherry Healey and Kirsty Young (oooo errr!)
Because when it comes down to it, who wants to grow up too fast? With a world full of fun to be had, Lottie embraces all it is to be a little girl and we couldn’t be more excited to have her at zulily. Aspirational, influential and a fantastic positive role model for girls worldwide.
Yup, this one’s a game changer.
Grab your little lady her little Lottie here.