Meet the team: Q&A with Kelly
zulily HQ in London is about six months old now. We’re getting bigger, but we’re still very little. One thing we’re always trying to do is get to know more about our members, and then it occurred to us that you might like to know a bit more about us too! We’ll be putting up these Q&As regularly to introduce you to the team!
What do you do at zulily?
I am a Childrenswear Buyer. I have specialised in Childrenswear for the last 15 years working for some of the biggest and most focused UK high street kidswear retailers. All of my past experience and my passion for great kidswear is put into use here at zulily finding the most fun, bright, unique vibrant and up & coming brands for the site. Everyday is different and new with great offers at affordable prices on products that really offer something amazing for Mum and her family. It’s not run of the mill!
What’s your favourite event you’ve worked on so far for zulily?
My favourite campaign I have run so far would be Moo Boo’s, because it really took me by surprise how well it was received - selling out in a matter of hours. Mum just cannot seem to get enough of Tulle dresses for her little dresser upper! I like to imagine myself as a little girl in one of Moo Boo’s fab dresses twirling away!
What do you look for when you’re finding products for our zulily mums?
I look for a great product selection that will offer the widest choice at great prices for exclusive brands. It’s really important to translate brands from all over the world into this market as well as not being afraid to try new things too. The product really speaks for itself and so it’s important to feel confident that it stacks up and offers Mum something she won’t find everyday on her own high street.
Who do you look to for style inspiration?
I love the Danish and Netherlands brands as they’re not afraid of design and colour. There’s no pomp in their clothing and they believe in fun and vibrant fashion and this is perfect for kids. There is less mini me and more mini!
What are your favourite trends for autumn?
Parkas are really key for a great transitional piece and teamed with a bright chunky scarf and accessories will set any girl apart in the playground.
How stylish were you in the playground?
Hmmmm, I remember I had a pair of ballet pumps with ribbons that would wind around your ankles. I loved them but my peers felt differently…I was ahead of my time, what can I say?
